A focus on “free” enterprise—meaning (in part) an opposition to organized labor, state intervention, and public resources—

made Christian enterprise compatible with conservative, anticommunist ideologies and the ideology of whiteness

The rise and branding of Prosperity Christianity offers a fascinating portrait of treating religion like a brand.

via How Christianity Became a Lucrative Brand | Alternet.

Spirit is clear, it has no pigment. Screw the moneychangers. – grandpa Dale in the hood

the HFN